Public
Relations
Public
Relations is the deliberate, planned and sustained effort to establish
and maintain mutual understanding between an organization and its
public. “Public” are all those people with whom an organization is
directly or indirectly in contact with, and “Relations” is two-way
communication.
Judging
by the above it is possible to envision the need for trained people in
India for various organizations- public and private sector, corporate
sector, non-governmental organizations, self-help groups and
international organizations. The current globalization and the
emergent scenario in India is to be considered for starting a Postgraduate program in Public
Relations:
This
program in Public Relations will be an articulated program in Public
Communication designed for enthusiastic current and prospective public
relations practitioners wishing to enhance their skills and
professional standing.
This
new programme is in keeping with the high academic standards and the
valued traditions that Stella Maris stands for.
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To train students for public service, to play a vital role
in determining future socio-political trends.
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To impart knowledge and
develop skills in the industry relevant technologies.
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To offer
interdisciplinary PG level academic programs with participation
from institutions of repute.
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To present a unique
industry-academia alliance in providing value-added education.
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To demonstrate the
commitment of participating institutions to society
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To provide a base and an environment for applied research
Special Features
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Qualified Faculty
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Expert Guest and Visiting
Faculty
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Training in Seminar /
Paper Presentation
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Inter- Disciplinary
Approach
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Innovative Teaching
Methods
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Field visits/Internship
during week day and vacations of Semesters I, II and IV in
corporate sector, service sector, government sector and non-profit
organizations
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Research project during week day and vacations of Semester III
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