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COURSE CONTENT
CORE COURSES
The core courses comprise both theory and studio
practice. Art Criticism, largely a study of theoretical
discourses covering both India and West, enables students to develop
their conceptual and analytical faculties. The theory paper Modernism
and Postmodernism in the West and in India exposes students
to contemporary reality thus enhancing their awareness and knowledge
and gives them a clear understanding of art practice. It directly
becomes applicable to their specialization largely allowing their
conceptual approaches to be meaningfully contextualized. Design
History is of direct relevance to the specialisation
courses.
The Drawing course in the
first semester will provide students with basic skills to students
who join the programme from other disciplines and simultaneously
allow those with an art background to further develop representational
skills. Design Orientation is a foundation course,
which gives students a basic foundation in design prior to choosing
their area of specialisation. Students are assessed in terms of
aptitude for Graphic or Textile design. A counselling session
towards the end of the semester enables students to choose from
the two streams.
Observing the growth of digital imaging and
media, and understanding that the links between photography and
fine art have grown stronger, the curriculum is also structured
to allow the students an exposure to Photography.
This exposure enhances the application of photography, as a tool
for recording, reporting and also as a means of expression.
SPECIALISATION COURSES
GRAPHIC DESIGN
Graphic designers are professional visual communicators
mediating to strengthen and augment the written word to make abstract
ideas more comprehensible. Graphic design is a challenge not only
to communicate with people but also to effectively communicate
and initiate a thought process that will educate, inform, identify
and inspire.
The objectives of this programme are to
- Offer an intensive experience
in graphic design education and to provide the tools necessary to
build on that experience
- Prepare students creatively,
intellectually and technically for professional positions as well
as lifelong careers in a changing and increasingly competitive
workplace, and
- Help the student develop a marketable graphic design portfolio or prepare for further study.
This course is an idea-based discipline that
concerns the creation of visual material and involves the union
of text and image. The program makes an ongoing connection between
traditional and emerging technologies of visual communication
encompassing print media from corporate identity, packaging, publishing
and advertising. The students thus gain a proficiency in traditional
as well as computer skills while considering content, concept,
time, space and place. The course introduces students to traditional
art and design skills, and current technologies. The course initially
stresses on typographic studies after which the student is encouraged
to develop individual design skills and creative abilities. The
student is also introduced to a wide range of contemporary software.
Guided by a faculty of practicing professionals, students explore
the many ways of thinking, researching and creating a range of
design projects. They are also required to fulfil a mandatory
internship during the final semester that places them in structured
positions in industry related firms. Students are required to
submit a portfolio at the end of each semester, which is substantiated
by a written documentation. The programme concludes with a final
project where students build on all earlier experiences. It will
involve research and study, an application of design skills and
a written and illustrated document of the process.
TEXTILE DESIGN
Offered against the backdrop of India's rich and varied tradition textile traditions, the Textile Design programme focuses on textile structure - particularly woven textiles - and on printed and embroidered embellishments.
The objectives of the programme are to
- Offer a comprehensive grounding
in design skills for woven, printed and embroidered textiles for
various end uses.
- Enable students to blend
aesthetics and design proficiency with concept based client/market
oriented design approaches.
- Expose students to traditional
design skills prevalent in Indian textile crafts while keeping
pace with contemporary design solutions and market trends
- Equip students with professional and vocational
skills to prepare them for independent or industry based design
careers.
The programme offers courses in Textile Structure,
Design and Layout, Print Design, Weave Design, Indian Textiles
and Embroidery and Merchandizing. The courses are structured into
units that feature classroom inputs, workshops, educational visits
and studio practice. Students have opportunities to liaison with
practicing professionals and textile houses and to work on industry
specified projects. The courses feature intensive practical exercises
and projects with continuous evaluation methods that lay emphasis
on originality and aesthetics. Students are required to put together
a portfolio that reflects an original approach to design development
through creative explorations of motifs, layouts and media. Students
also create a collection of printed, woven and embroidered textiles
– as fabrics, sample swatches and made ups- over the three
semesters.
The program concludes with a final project
and its documentation where students build on all earlier experiences
and present a textile collection that is followed through from
inception to implementation, evolving the necessary client identification,
brand building and merchandising strategies.
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