Information Communications Technology - or technologies (I.C.T.) is an umbrella term that includes all technologies for the communication of information. It encompasses: any medium to record information (whether paper, pen, magnetic disk/ tape, optical disks - CD/DVD, flash memory etc. etc.); and also technology for broadcasting information - radio, television; any technology for communicating through voice and sound or images- microphone, camera, loudspeaker, telephone to cellular phones. At present, it is apparently culminating to information communication with the help of Personal Computers (PCs) networked through the Internet through information technology that can transfer information using satellite systems or intercontinental cables. Indeed, Information Technology (IT) has become a kind of a hub for communicating information, most often using computers. But, with an expanding fraction of human population getting empowered to share information it may not continue to be so.

Intranet & Internet have become essential tools of communication in organizations. PR Professionals have to learn the various tools of I.C.T. and learn to navigate through them in order to communicate effectively. Hence in addition to elective courses in computer usage (basic and advance levels), workshops are conducted to provide specific tools/skills.