Participant observation is used in study trips and helps in promoting understanding and internalizing knowledge. A study trip to a factory, office, hotel, hospital, airport, government office, N.G.O. etc. are a few of the places which a PR student can visit in order to observe and thereby learn to make the link between theory and practice.

Visiting Corporate Communications Department in different organizations : Corporate, Service and Government Sector enables the students to understand the possibilities, promises and difficulties of planning and implementing ‘‘total wall-to- wall‘‘ Corporate Communications, which is Public Relations according to Grunig.